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04 Oct 2012
11

Vance Goes up With Big Ad Buy in Major Markets

by Cliff Sims
RoleAd Buy, Alabama Chief Justice, alabama politics, alabama supreme court, Alabama Supreme Court Chief Justice, Bob Vance, Chief Justice race, robert vance, roy moore

Democrat nominee for Chief Justice of the Alabama Supreme Court Robert Vance is up with a big ad buy in all the major Alabama markets: 1,300 gross ratings points in Birmingham, 1,000 in Huntsville, 1,000 in Montgomery and 500 in Mobile. The ad is titled “Service” and can be seen below.

The digs at Moore are subtle, but they are definitely there. Vance plays up his ability to work with both Republicans and Democrats. The implication of course is that Moore is so polarizing he wouldn’t be able to do the same. The ad closes with “Bob Vance, Chief Justice for all Alabama,” implying, again, that Moore represents only a sliver of the population.

The ad illustrates the Vance strategy to peel away moderate Republicans which they believe Moore is struggling to pull firmly into his camp.

All of the polling Yellowhammer has seen since 2010 suggests that it’s going to be incredibly difficult for ANY Democrat to win statewide office in Alabama for the foreseeable future. The Vance campaign is fighting that perception (reality) tooth and nail and recently put out a poll of their own which they claim shows Alabamians as being more willing to embrace judicial candidates from both sides of the aisle. The memo sent out by the Vance campaign showed Moore leading Vance by a surprisingly slim margin of 3%. The poll’s generic ballot also showed Republicans only holding a 1 point lead over Democrats (39%-38%). “Alabama may be a red state, but when it comes to the election for Supreme Court Chief Justice, voters are willing to look at candidates from both parties,” the Vance campaign’s pollster said.

As we mentioned in last week’s Rumors & Rumblings, we’re not buying it. No recent data shows the Alabama electorate self-identifying as Republican less than about 45%.

It’s an understandable strategy by the Vance campaign, but we’ve seen no previous evidence to suggest Alabama voters are embracing Democrat judicial candidates any more than they are Democrats running for any other elected office. After all, let’s not forget that every single seat on the Alabama Supreme Court and Appellate Court is currently held by a Republican.

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Billy says:
October 18, 2012 at 5:51 pm

If Alabama elects Roy Moore, it will prove to the rest of the world that this is the most racist, homophobic, xenophobic and religiously intolerant place on Earth.

Hold On says:
October 4, 2012 at 2:17 pm

This poll isn’t asking party id it’s asking generic ballot on chief justice. Big difference.

Inside Goat says:
October 4, 2012 at 2:48 pm

You working for the Vance campaign?

Hold On says:
October 4, 2012 at 3:11 pm

Objective observer who gets it.

Inside Goat says:
October 4, 2012 at 3:23 pm

Then you should get how bogus it is.

Inside Goat says:
October 4, 2012 at 1:59 pm

Vance could run for President… complete with fake polling numbers and all. I won’t be impressed until David Mowery gets a media outlet to back their effort. Oh wait, he Kitchen and Lyman already did in the Advertiser.

Solid television ad though.

MGM GRAND says:
October 4, 2012 at 2:02 pm

You’re really nobody until you get called out anonymously in the yellow hammer comment section.

BEER says:
October 4, 2012 at 3:25 pm

You’re nobody until you get slayed in rumors and rumblings.

king crab says:
October 4, 2012 at 3:30 pm

By that criteria Bill Armistead is damn near the most important man in the country.

Nimbet says:
October 4, 2012 at 3:41 pm

HA!

Bring Some Tea to the Party says:
October 4, 2012 at 1:49 pm

Vance’s own Party didn’t even elect him as their nominee. Roy Moore is a good man who the voters of Alabama have trusted before, they will trust him again this time.

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